Discover Italy’s Essence with Every Hertz Car Hire
Disclosure: This article is sponsored by Hertz. The content below is promotional in nature. We aim to ensure transparency while sharing useful travel insights.
Italy is one place which is not just seen - it is supposed to be felt. As a traveller, the first thing that you may have heard about Italy is how the food smells, how the views capture your attention or how the artworks make you spell-bound. So, what is it that sets Italy apart from many other countries?
Well, it’s the essence of Italy - smell in the air, the way you feel the weather and how every moment becomes a memory.
When you are going for a car hire in Italy, it just seems unfair if you drive across these historic, sensorial places in a car, blocked from all the experiences Italy has to offer. That’s why Hertz has found a way to bring the sensorial experience of Italy in your car itself.
Partnering up with legendary perfumer in Florence, Antica Erboristeria e Spezieria San Simone, Hertz has created an exclusive blend of Italian aroma. It brings together the scents of Mediterranean flowers, fruits and herbs. And this little scent of Italy is encased in a scented keyring - a complimentary gift for you if you hire a car from its Premium or Selezione Italia range.
The Scent of a Place: How Travel Lives in the Senses
A travel experience is only fulfilled when it interacts with all your senses - the eyes, touch, taste and most importantly smell. Our olfactory nerves are deeply connected to our memory - which is why, often an age-old aroma, let’s say, the smell of an old book, can take us back to our school days or childhood.
If smell can take us back to memories, it even has the power to create new memories as well?
This visceral sensorial experience can elevate any journey and that is why Hertz introduced scented keyrings. And what better place to bring it first than Italy. The aroma is called Acqua Mediterranea and it brings Italy into your car.
But what is in Acqua Mediterranea?
The Hertz scented keyring is all about bringing together the smell of several Italian elements. Some of the citrusy fragrance in the scent comes from a blend of mandarin, oranges and bergamot. Then, there is the added subtleness of flowers like jasmine and eucalyptus. The Italian herbs blend well in this perfume to create a very localised experience. On top of all that, the scents have been created by the expert hands of the oldest perfumer in Florence.
So, if you are going for a car hire in Italy and want to experience a journey rather than just think of it as a transport from one point to another, you might want to integrate the power of scent in your driving experience.
A scented keyring can be just the thing to recreate this wonderful experience for you.
More Than a Car Hire - It’s a Cultural Experience
The Hertz scented keyring is not just a gimmick.
For traditional rentals, the sole purpose of a car rental in Italy is providing you with a functioning car that takes you from Point A to B.
But Hertz is trying to redefine long drives by bringing a sense of sensorial experience in your journey. Imagine traveling from Milan to Venice - and during the long route, you may want to feel the fresh Italian scent.
With the scented keyring, you get to experience the various mix of Italian scents at every corner. So, for Hertz, unlike typical rentals, it’s all about creating memory, emotions and a meaning that lasts throughout your long drives.You can already imagine how different your journey would be with a scented keyring wafting its aroma in the inside of your car.
Why Travellers Are Choosing More Than Just a Car Hire
For modern travellers, a trip is not just a long drive - it’s a journey where the experience matters the most. As people are moving more towards brands which focus on experiences and intention, Hertz car hire is slowly trying to stand out as a quiet luxury than just any rental. The brand is always trying to innovate and bring new ways to experience car hires and now, in Italy, the scented keyring is about to recreate a new way of travel.
If you want to go for a car hire in Italy where the experience of scent is integrated to your journey, then you can go for a Hertz vehicle in the Premium or Selezione Italia range. You can pick these cars from locations like Milan Malpensa Airport, Florence Airport, Rome Centre Via Veneto and more places.
The best part is you can keep the Hertz scented keyring as a part of your memorabilia. The keyring has been crafted in such a way that the intense smell lasts for a long time - almost 8 weeks. Now, if you preserve the scented keyring properly, the scent will diminish naturally but it won’t go away completely for 6 months. Make sure you don’t expose the keyring to intense sun to keep the scent lasting for long. If you can preserve it well, it will become a memory of the time when you took a car hire in Italy that innovated how experiential care travel works.
Carry the Journey with You
Imagine returning home to your city after a tiring day and as you walk past a table, you can smell a keyring - a scented keyring that you had while you were driving down the historic Italian roads. Instantly, you are taken back to the sun-drenched Italian hills, to the coastal regions and the smell of herbs. That’s the essence that people remember from their travels. What Hertz offers is not just Italy at the moment of your drive, but an anchor for your Premium or Selezione Italia car hire experience.
With the scented keyring, you carry a part of Italy wherever you go.